We all dream, and all should have a dream. That's exactly what both founders of Enjays had. Neil and Jon had a dream of a pancake company offering great tasting savoury and sweet pancakes to customers at theme parks and tourist destination spots throughout the country.
But before we could do any more with that dream we needed to understand a little more about business. We opened our first pancake shop on the high street in 2005 to test a model, to get the right ingredients, to make the right recipes and to make sure we were using the right equipment. Essentially we then let customers' feet, and mouths do the talking. The shop was a huge success, selling well in excess of 30,000 pancakes in year one.
We now faced a tough decision, selling the shop on the high street to continue to grow as we always intended, away from the high street. Or to risk it all expanding in an ultra competitive environment on the high street. With the model proven we decided to sell the shop and invested heavily into rolling the business out so more people could enjoy the product in theme parks and visitor attractions.
Today, Enjays is the UK's number one, fastest-growing pancake company. Customers are already enjoying freshly-made Enjays pancakes at locations around the UK, including some of the country's top visitor attractions. And those who've chosen to work with the Enjays brand are discovering for themselves that success tastes sweet. As well as savoury.
Oh and our name, that was one of the hardest things to decide on. The founders names are Neil and Jon, their initials are N and J. That then became Enjays. Now you know everything!